The Campaign for a Commercial Free Childhood (CCFC) is leading a powerful international coalition of 100 experts, advocates, and organisations in calling on Facebook to abandon its plans to create an Instagram for children.
According to an internal memo published by BuzzFeed, Facebook plans to build “a version of Instagram that allows people under the age of 13 to safely use Instagram for the first time.” We agree that the current version of Instagram is not safe for children under 13 and that something must be done to protect the millions of children who have lied about their age to create Instagram accounts, especially since their presence on the platform could be a violation of the Children’s Online Privacy Protection Act (COPPA) and other nations’ privacy laws.
The many 10- to 12- year-olds already on the main Instagram platform are unlikely to migrate to a “babyish” version of the real thing. Instead, an Instagram for kids would draw in the millions of children without accounts, priming them to use the adult platform as soon as they turn 13.
Now more than ever, what children really need is time to play, learn, and socialise away from digital devices, not their own version of an app that is relentlessly focused on branding, appearance, and self-presentation.
Read CCFC’s letter to Mark Zuckerberg, then add your name to tell Facebook: no Instagram for kids!